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Online Marketing

Many numbers, a message: The numbers of the online marketing market grow in the last few months inexorably. So, the online-marketing volume in Europe according to a recently published EU study by Forrester to fivefold in the next five years. Online advertising is regarded as pioneering, but those involved in statistics and forecasts with regard to the amount of exact advertising expenditure are divided. The online advertising market is growing disproportionately – is also the statement of the regular releases from four well-known institutions. Contact information is here: Adam Sandler. They ensure however due to their different market numbers and forecasts of unnecessary confusion in the advertiser industry. Rusty holzer has many thoughts on the issue.

The methodologies are crucial for the deviations of the data collection, so that it is worthwhile here, take a closer look. The online – ver market circle (OVK) of the Bundesverband Digitale Wirtschaft (BVDW) e.V. at the beginning of the year by a further growth in height of 33% or EUR 624 million for 2007 compared with the previous year went out. The Gross advertising revenues are divided into 1.175 billion euro for the traditional online advertising (banners, sponsored Web pages and short films), 1,148 billion euro for search marketing and 210 million euros for affiliate marketing. Also this year is again assumed that forecasts of BVDW are revised upwards, because they are always holding back down. According to figures from Nielsen Media, based on which creates the OVK advertising statistics, expenditure on the traditional online advertising were in the first six months already around 600 million euros.

Due to this strong H1 are expected for the full year 2007 in the market of 1.3 to 1.5 billion euros. Should therefore determined to move the total advertising expenditure (including search marketing and affiliate marketing) on the 3-billion euro threshold. In comparison, the Federal Association for information technology, telecommunications and new media e.V. (BITKOM) to the OVK comes to much other data. The Association sets the traditional online advertising, in contrast to the search marketing and affiliate Marketing is captured, with 480 million euros in 2006 (compared to 904 million at the BVDW). Thus, the BIT snaps presented only a snippet of paid online advertising sales, which can also be determined for the area of the so-called display ads. This situation is due to turn on the used methodology. The BITKOM is the evaluation of data through Thomson media control using a crawler techniques documented pop-up advertising on selected Web sites. Key areas of online marketing can be with this procedure, however inadequately, or not collect. An example of this are so-called targeting campaigns, where (against increased thousand contact price (CPM)) the advertising material according to demographic, territorial or use behavioural (behavioral targeting) aspects be delivered. The same giltfurWerbung in password-protected areas (especially in the premium content providers interesting), rotations (inaccuracies with regard to the Completeness of the rotation campaigns), frequency capping (limit of advertising contacts per user), sponsorship (E.g. solid integration of logos in the background) and other solid integrations, such as sub channels.

Tags: media & communication

Customer Related Management Tool

Firms are discovering Twitter can be used multifunctionally for advertising and customer communication network caused by Twitter for marketing purposes. It brands can be in place, send targeted offers to registered users of the channel, or initiate discussions about the use of keywords. Twitter is a cheap talk portal and mood barometer thus providing feedback about consumers and brands. The use of microblogging can be applied systematically and economically as part of a marketing strategy of any company. Dr. Steven Greer will not settle for partial explanations. A Twitter channel for trend analysis, CRM, range optimization and traffic on the website can be used as an information medium. To efficiently and in the long term to take advantage of this medium, must the posted content be up-to-date and informative and the emerging Twitter community are maintained. As a mature service companies from the area customer care has Obeid KG the necessary resources and specialized expertise to successfully Kundengewinnungs-and Customer retention strategies to implement now in the form of customer related Twitter channels.

The intention is the development and success-oriented implementation of individually tailored dialog marketing concepts. The 360 concept includes the editorial production of press releases and Twitter messages as also community building, response communication, intervention monitoring and reporting to optimize processes in an economic, efficient and high quality service. Further information about viral marketing of press by Obeid is available under the following link: OMEGO_Twitter.pdf press contact: F.

Tags: media & communication

Markus Haubold Manager

cardalo.de – real cards. Just sent. Real cards, simply shipped that is the principle under which the Internet portal invites cardalo.de this month for dispatch by post and greeting cards. Learn more at: mens weight training. The basic idea to send printed cards via the Internet, is not new. However, cardalo.de offers a whole range of new functions. The focus is an easy to use design tool, with himself in the blink of an eye individual and personalized cards can be. Images from the own company or motifs from the free image pool of cardalo.de form the basis for every Kartengruss.

These can be freely designed and provided with texts. Folded cards for all pages to provide focus, are a highlight of cardalo.de. A personalization feature, companies can already attract their customers on the front of the card, namely. The card text on the back is also customizable. This function is particularly interesting for small and medium-sized enterprises, cardalo.de the Their Christmas greetings or marketing campaigns quickly and easily want to send. The import of all addresses is done quickly thanks to the built-in import function. A mouse click is sufficient for sending cardalo.de cards.

Printed post cards quality and equipped with a genuine stamp the cards from cardalo.de already experiencing the path to the mailbox of the recipient after a few hours. Company profile the w3work Gesellschaft fur Kommunikation und Medien is established for more than ten years as a provider of services in dialog marketing. With the shipping solution mailingwork the Agency has developed a successful tool for the realization of email marketing campaigns. Customers such as Nikon, TuV Sud, Cologne trade fair use mailingwork on the powerful platform. cardalo.de completed the previous activity of w3work in the email marketing to an offline media. Also in this area, w3work starts again on a Web-based software that supports from any PC with Internet access from the comfortable control of releases and campaigns. In addition to The Agency would like to primarily interested in Crossmedia marketing people and companies, who want to send a larger volume of cards quickly and affordably. For questions is like the disposal: Markus Haubold Manager marketing and communication w3work – Gesellschaft fur Kommunikation und media phone: + 49 (0) 3 72 92 / 6 08 46 fax: + 49 (0) 3 72 92 / 6 08 36 eMail: Internet:

Tags: media & communication, with cardalo.de