First Class Fitness

Community Manager

Today the Community Manager or Manager of community tends to be attached to the Department most innovative company, that who takes the initiative in the use of social networks. It is usual that the CM belongs to the departments of communication or marketing, although in some cases they depend on technology or innovation. A medium-sized or large organization should begin to rethink your organization from the ground up, and think that the management of social media begins to be a function in itself. In this way, the CM could have a post of staff depending on a director-general. Until that time comes, and if communication is separated from Marketing, it seems reasonable that CMs are placed in the first area, since their roles and responsibilities are linked with the tasks of public relations and communication directors. Responsibilities and tasks of a Community Manager if we resumieramos the Mission of the CM in five tasks, could be the following: listen: constantly monitor the network in search of conversations about our company, our competitors or our market. Circulate this information internally: as a result of this listening, should be able to extract the relevant of the same, create a understandable speech and let them reach the corresponding people within the organization.

Explain the position of the company to the community: the CM is the voice of the company towards the community, a positive and open voice that transforms the internal company jargon into intelligible language.Answers and talk actively in all social media in them that the enterprise will have active presence (profile) or relevant mentions are producing.He wrote articles on the blog of the company or other social media, using all possibilities multimedia at your fingertips. Selects and shares also content of interest to the community. Search for leaders, both internally and externally: the relationship between the community and the company is based on the work of its leaders and people of high potential. The CM must be able to identify and recruit these leaders, not only among the community but also, and above all, within the company itself. Find ways of collaboration between the community and the company: executives most unknown how the community can help grow your business. It is not something that have been never used in his career, or who have studied in business schools. The CM them must show the way and help them design a clear strategy of collaboration.