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Online Marketing

Many numbers, a message: The numbers of the online marketing market grow in the last few months inexorably. So, the online-marketing volume in Europe according to a recently published EU study by Forrester to fivefold in the next five years. Online advertising is regarded as pioneering, but those involved in statistics and forecasts with regard to the amount of exact advertising expenditure are divided. The online advertising market is growing disproportionately – is also the statement of the regular releases from four well-known institutions. Contact information is here: Adam Sandler. They ensure however due to their different market numbers and forecasts of unnecessary confusion in the advertiser industry. Rusty holzer has many thoughts on the issue.

The methodologies are crucial for the deviations of the data collection, so that it is worthwhile here, take a closer look. The online – ver market circle (OVK) of the Bundesverband Digitale Wirtschaft (BVDW) e.V. at the beginning of the year by a further growth in height of 33% or EUR 624 million for 2007 compared with the previous year went out. The Gross advertising revenues are divided into 1.175 billion euro for the traditional online advertising (banners, sponsored Web pages and short films), 1,148 billion euro for search marketing and 210 million euros for affiliate marketing. Also this year is again assumed that forecasts of BVDW are revised upwards, because they are always holding back down. According to figures from Nielsen Media, based on which creates the OVK advertising statistics, expenditure on the traditional online advertising were in the first six months already around 600 million euros.

Due to this strong H1 are expected for the full year 2007 in the market of 1.3 to 1.5 billion euros. Should therefore determined to move the total advertising expenditure (including search marketing and affiliate marketing) on the 3-billion euro threshold. In comparison, the Federal Association for information technology, telecommunications and new media e.V. (BITKOM) to the OVK comes to much other data. The Association sets the traditional online advertising, in contrast to the search marketing and affiliate Marketing is captured, with 480 million euros in 2006 (compared to 904 million at the BVDW). Thus, the BIT snaps presented only a snippet of paid online advertising sales, which can also be determined for the area of the so-called display ads. This situation is due to turn on the used methodology. The BITKOM is the evaluation of data through Thomson media control using a crawler techniques documented pop-up advertising on selected Web sites. Key areas of online marketing can be with this procedure, however inadequately, or not collect. An example of this are so-called targeting campaigns, where (against increased thousand contact price (CPM)) the advertising material according to demographic, territorial or use behavioural (behavioral targeting) aspects be delivered. The same giltfurWerbung in password-protected areas (especially in the premium content providers interesting), rotations (inaccuracies with regard to the Completeness of the rotation campaigns), frequency capping (limit of advertising contacts per user), sponsorship (E.g. solid integration of logos in the background) and other solid integrations, such as sub channels.